The Ministry of Youth Affairs is spending $35,000 promoting National Hoodie day to improve perceptions of New Zealands youth, a move that has drawn delight and praise from amateur satire blogger Danyl Mclauchlan.
‘This is gold for anyone making fun of clueless self-indulgence, pointless publicity campaigns or just politics in general,’ Mclauchlan said. ‘For sheer futile absurdity a bunch of middle-aged politicians preening themselves in custom-made hoodies while promoting youth culture is hard to beat.’
Mclauchlan was vague about what form of ridicule he would use to mock hoodie day.
‘The possibilities are endless. I could do an farcical piece about someones perceptions actually being changed by this campaign, or write about some street kid somehow being saved from a life of poverty by hoodie day. Or I could go for irony and have all the politicians involved rave about what a huge success it was, quoting statistics about how much press coverage they received and how many photos of them were published. That’s a bit obvious though.’
Mclauchlan angrily denied rumours he would go with a clumsy self-referential gag.