The Dim-Post

April 1, 2009


Filed under: nz blogs — danylmc @ 11:00 am
Destruction of Leviathan; Gustave Dore

Destruction of Leviathan; Gustave Dore

I had a look at NZBlogosphere this morning; this is a site curated by Tim Selwyn where he ranks the local blogosphere and something jumped out at me – the massive popularity DPF enjoys over all of his competitors.

In the latest survey he gets about 10,000 unique visitors per day; the second most popular site is The Standard who get about 2000 – an audience a fifth the size of DPF’s.

Twas not always thus; the first survey was back in December of 2007. DPF was on around 2000 readers, Russell Brown’s Public Address was on 1500. If the survey stats can be believed (and some of them might have been sourced from Alexa, in which case they should NOT be believed) over the last 14 months DPF has increased his readership by 400% at the same time Public Address has halved their audience. (Over the same period The Standard has gone from ~300 unique visitors/day to 2000, so they’ve gone up a massive 600%, but in terms of absolute numbers they’re still way behind Kiwiblog.)

I imagine the decline of Public Address (if the numbers are right) has to do with Russell moving his career towards TV; the Hard News blog used to be very topical and political but now it’s mostly about technology and new media, and promoting his show (‘we had the best Media7 ever last night!’) while DPF generally posts about politics, crime, general news stories and the world’s sexiest female politicians, all of which have a much broader public appeal.

I think that three of the Public Address writers – Kieth Ng, Graeme Edgeler and Damian Christie – are amongst the most consistently interesting voices in the blogosphere, but they all blog very infrequently, and DPF’s runaway success suggests that quantity is a big factor in bringing eyeballs to your site.

Interestingly, the third most popular site after Kiwiblog and The Standard is NotPC, a libertarian blog. This makes sense when you think about it – the number of libertarians on the internet is inversely proportional to the number of libertarians that exist in real life. Maybe it’s just my impression but I do feel that NotPC kind of exists outside the rest of the blogosphere in a bubble of it’s own, which again is very appropriate for libertarians.

The NZBlogosphere rankings don’t include the commercial blogs on Stuff, and based on the volume of comments I get the feeling the audiences for some of these are very large.


  1. DPF declared his January stats to me because they were higher than normal – same thing with some blogs like the Standard. I have to keep adjusting them downwards until it gets low enough for them to disclose again – otherwise, with no reference point at all we are down to Alexa and its vagaries. The list is a lot more developed now with a lot more disclosure and public traffic meters than in 2007.

    On the volume/frequency issue if you look at the February summary – indeed the previous summaries too – the correlation between posting and traffic is fairly strong.

    Comment by Tim Selwyn — April 1, 2009 @ 12:14 pm

  2. Interesting to see Public Address ranks highest for comments, reflecting perhaps that its a community as much as a blog.

    Thanks for all your hard work Tim – have you considered picking a standard measuring tool – sitemeter stats, say, and making inclusion on the list contingent on using the tool and making the stats available? At the moment it seems like we’re comparing apples with oranges.

    Comment by danylmc — April 1, 2009 @ 12:37 pm

  3. I find your supposition about the Public Address traffic rather interesting. Personally I stopped reading Russell because his writing went from a fairly balanced journalistic standard to being a frothing mouth Helen Clark apologist. An opinion I’ve heard echoed by many who have deserted PA, both right and left leaning blog readers.

    These days I tend to only peruse PA when I see a post from Damian or Emma Hart show up in the RSS feed. Damian because no matter how he tries can’t get Upper Hutt out of the boy, and Emma because she is very amusing.

    Kiwiblog on the other hand serves as useful news filter. And means that if you can’t be near a radio to listen to the National Radio news you can still find real news stories without having to peruse the garbage that is newspapers and TV these days.

    Comment by Robert Singers — April 1, 2009 @ 12:53 pm

  4. I too have always wondered about NotPC’s rankings. I used to go there quite a lot because it was quite novel seeing someone slagging off pretty much every party in parliament, but it got old after a while. Still worth a look though, it’s all done pretty well.

    Comment by StephenR — April 1, 2009 @ 1:22 pm

  5. Nor PC has to be popular because Peter does his research, and produces reams of good hard facts.

    Also, libertarianism can’t be judged by the opinions of the Libertarianz but by the fact that most of us have some libertarian tendencies.. just not so much of Peter’s variety.. and Not PC appeals as a site to tweak that tendency. After all, who hasn’t had a John Galt moment?


    Comment by JC — April 1, 2009 @ 7:20 pm

  6. Danyl: Maybe it’s just my impression but I do feel that NotPC kind of exists outside the rest of the blogosphere in a bubble of it’s own, which again is very appropriate for libertarians.

    It can’t be just hard work eh Danyl? He is just a prolific writer, touching upon arts, culture, economics as well as politics. I mean you don’t get a great blog by harping about “failed free market ideologies” when it is obvious to all except yourself you’re referring to the most regulated market of all.

    Comment by Berend de Boer — April 1, 2009 @ 8:13 pm

  7. I write about arts and culture! Haven’t you seen my 80’s music video youtube links?

    Comment by Danyl Mclauchlan — April 2, 2009 @ 7:10 am

  8. I write about arts and culture! Haven’t you seen my 80’s music video youtube links?

    Touche, you don’t get more cultured than a Pet Shop Boys video clip

    Comment by David C — April 2, 2009 @ 9:04 am

  9. Peter has some distinctly dodgy taste in art – particualry some of the modern stuff with lurid shades of red and women draped on beds in various states of undress.

    The only thing missing from them is usually the sliding door of the panel van they have been lifted from or the black velvet base they were painted on

    Comment by insider — April 2, 2009 @ 2:44 pm

  10. Peter’s blog is worth reading, but he falls victim to the same fundamental problem as the groups he so loves to moan about.
    He believes his principles to be fundamentally correct and beyond question, therefore his viewpoint never really evolves in any meaningful way.
    I’m pretty sure anybody can see the good points of libertarianism, just not carried to the absolutist extremes that Peter and his mates advocate.
    All this aside it does make a change from the usual liberal panty wetting.

    Comment by Craig — April 3, 2009 @ 11:32 am

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