This would be a pretty good test to set during a job interview for a PR advisor.
‘Your client is a senior politician. His daughter gets arrested smuggling four ecstasy tablets into a dance party on New Years Day. The drugs are concealed in her underwear and when questioned by the police she explains they were for personal consumption. The media calls for comment. Do you:
(a) explain that this is a family matter, that it has been dealt with by the courts, that you consider it closed and will not be making any comment.
(b) have your client tell the reporter that “my daughter has never taken drugs, never taken drugs. I’m not being naive as a father, I know she has not taken drugs apart from the legal drug of alcohol.”