Stuart Nash writes:
One of the biggest challenges for Labour this year is to get its language right. A good start would be to quickly change the way in which the media talks about the scenarios re the next government.
We always hear about the Labour-Green coalition v the National government. I cannot remember if this was coined by the National party and adopted by the media or vice versa, but however it came about, it’s damaging to Labour’s brand. Labour has to start talking about ‘the next Labour-led government’ and get right away from talk of a Labour-Green coalition.
Maybe I’m biased because I voted Green last time and my wife works for them now, but I think ‘Labour-Green coalition’ is a framing win for the left. And the reason for that is pretty simple: National are miles ahead of Labour in the polls, and it’s gonna seem pretty weird to a lot of people if there’s an election and Labour gets to be the government even though they ‘lose’ by a huge margin which, on current settings, is what will happen.