Max Key has given his first print interview in an effort to show New Zealand “the real me”, including a raunchy photoshoot in which he very nearly bares all.
What I’m curious about is the logistics behind this sort of thing. How does it come about? Like, I imagine maybe that Max Key has a publicist, and they come up with this idea, or a bunch of ideas which they pitch to Max and he picks this one. And the publicist sells it to someone at the Herald? Say, the Deputy Editor for Viral Videos, Game of Thrones Nude Scenes, Max Key and Copying-Shit-Off-Reddit, and they say, ‘We love it!’ Do they pay Max? Is it a lot? How does Max tell his dad that he’s doing a weird soft-core photo shoot for the New Zealand Herald? Or does it all get communicated via intermediaries? Do all the grown-up people who devote their lives to this stuff have to avoid elevated places because the urge to jump is so overwhelming? How does it all work? It all seems so alien.