The Dim-Post

June 8, 2016

So many questions

Filed under: Uncategorized — danylmc @ 2:19 pm

Via the Herald. The Herald! 

Max Key has given his first print interview in an effort to show New Zealand “the real me”, including a raunchy photoshoot in which he very nearly bares all.

What I’m curious about is the logistics behind this sort of thing. How does it come about? Like, I imagine maybe that Max Key has a publicist, and they come up with this idea, or a bunch of ideas which they pitch to Max and he picks this one. And the publicist sells it to someone at the Herald? Say, the Deputy Editor for Viral Videos, Game of Thrones Nude Scenes, Max Key and Copying-Shit-Off-Reddit, and they say, ‘We love it!’ Do they pay Max? Is it a lot? How does Max tell his dad that he’s doing a weird soft-core photo shoot for the New Zealand Herald? Or does it all get communicated via intermediaries? Do all the grown-up people who devote their lives to this stuff have to avoid elevated places because the urge to jump is so overwhelming? How does it all work? It all seems so alien.

33 Comments »

  1. Who’s Max Key?

    Comment by Mark — June 8, 2016 @ 2:34 pm

  2. Ich bin ein Max Key

    Comment by danylmc — June 8, 2016 @ 2:49 pm

  3. “Do all the grown-up people who devote their lives to this stuff…”
    Where do you think all those ex-journos go when they fail to get a “Policy Analyst” role?

    Comment by Clunking Fist — June 8, 2016 @ 2:56 pm

  4. Normally this sort of thing is ‘pitched’ by an outsider, say his publicist. They may have even done the whole thing, pictures story etc. I notice NZH doesnt say ‘exclusive’ anywhere so they have been ‘lifted’ from another publication, here it is

    “Speaking to Remix’s Steven Fernandez, the 21-year-old also talks about his radio spot Keyed In and his debut single Forget You, as well as revealing new music is on the way” remixmagazine.com/

    Comment by duker — June 8, 2016 @ 3:06 pm

  5. But is the interview “in the Herald“? Haven’t they just pinched the text/photos from “Remix Magazine” – which is an outlet far more in keeping with Key Jnr’s aspirational lifestyle image?

    I mean, stuff.co.nz has a story not unlike the Herald‘s here: http://www.stuff.co.nz/entertainment/tv-radio/80833058/max-key-talks-music-money-and-public-profile

    Comment by Flashing Light — June 8, 2016 @ 3:12 pm

  6. You’re just jealous you can’t get publicity like this when you have a book to hawk

    Comment by Nick R — June 8, 2016 @ 3:22 pm

  7. Well, Nick R, the answer is clearly D-MC must also do a not-quite-nude photo shoot for the Herald.

    Comment by Phil — June 8, 2016 @ 3:49 pm

  8. To be fair,The Herald did change to a tabloid format a while back so a Max Key page 3 spread was inevitable at some point I guess.

    Comment by Gregor W — June 8, 2016 @ 3:52 pm

  9. The Herald seems to have this weird obsession with Key junior, shame they don’t apply the same obsession to journalism.

    Comment by David — June 8, 2016 @ 4:09 pm

  10. Well, Nick R, the answer is clearly D-MC must also do a not-quite-nude photo shoot for the Herald.

    So long as he’s wearing a monocle and holding a pipe in one of them … .

    Comment by Andrew Geddis — June 8, 2016 @ 4:52 pm

  11. The Herald seems to have this weird obsession with Key junior, shame they don’t apply the same obsession to journalism.

    If this “journalism” you speak of could deliver as many clicks as Max, I’m sure they would. Until then, I for one welcome my new buffed and bulging overlord.

    Comment by Andrew Geddis — June 8, 2016 @ 4:53 pm

  12. My view of Max Key is the same as for the Kardashians: I. D. G. A. F.

    Comment by Kumara Republic (@kumararepublic) — June 8, 2016 @ 5:59 pm

  13. Andrew Geddis: such obesssions seem to be a symptom of the ‘poshification’ of journalism and the Wild Westernisation of the wider labour market, and it’s not unique to NZ. It used to be that kids straight out of school could approach the local paper for a cadetship and work their way up. Now, media outlets struggling for survival require prospective journos to have degree qualifications.

    Comment by Kumara Republic (@kumararepublic) — June 8, 2016 @ 6:02 pm

  14. Though someone did finally draw comparisons with Justin Bieber…

    http://www.stuff.co.nz/life-style/beauty/80376121/max-key-has-a-bold-new-hair-look

    Comment by Kumara Republic (@kumararepublic) — June 8, 2016 @ 6:04 pm

  15. >”Do all the grown-up people who devote their lives to this stuff have to avoid elevated places because the urge to jump is so overwhelming?”

    Such an elegant burn, I love it!

    Comment by James Green — June 8, 2016 @ 6:24 pm

  16. “Do all the grown-up people who devote their lives to this stuff have to avoid elevated places because the urge to jump is so overwhelming?”

    If you wanted to set an example for being responsible, I think you need to post the list of helpline numbers after writing that.

    Comment by izogi — June 8, 2016 @ 6:54 pm

  17. I wonder if they also pitched the pictures to Gay Express.

    Comment by Lindsey — June 8, 2016 @ 8:00 pm

  18. “Where do you think all those ex-journos go when they fail to get a “Policy Analyst” role?”

    I don’t know of any ex journos desperate enough to think that policy analysis is the next step. Besides, can you imagine Patrick Gower or Duncan Garner as a policy analyst. There are tabloid policy analysts but not that tabloid.

    I don’t get either the Herald’s obsession with Max Key or Max Key full stop. If I didn’t know better I would say he’s a concept like Max Headroom rather than a real person, It isn’t easy being the child of a famous person let alone a PM and let alone this PM, but I think Max lacks a little bit (ok, a lot) of self awareness. At least his sister is “out there” in a land. far far away. I hope it doesn’t end in tears for child and parent.

    As for the Kardashians they seem to be a very,very successful family. Not one I’d want to be a member of, but I can see how it might work for them.

    Comment by Tinakori — June 8, 2016 @ 8:05 pm

  19. If I didn’t know better I would say he’s a concept like Max Headroom rather than a real person…

    Food for thought there if you’re running short. Matt Frewer, the actor who portrayed the Headroom character, described himself as resembling “an oild man’s scrotum” after having the cumbersome makeup removed.

    Comment by Joe W — June 8, 2016 @ 11:21 pm

  20. am pretty sure max is a nice kid.

    but he should go get a real job, or an education, and leave the being a celebrity to the actually interesting people.

    Comment by Che Tibby — June 9, 2016 @ 6:06 am

  21. I think both of Key’s offspring are pretty independent types who like to do their own thing, expressly if it rubs against the grain of their father’s work as PM.
    I’d rather have kids like this myself rather than spawning a couple of ‘young conservatives’ who always look like they are dressing up in papa and mama’s clothes, and talking ‘grown-up’ way before they’ve had to trim an errant nose-hair.

    Comment by leeharmanclark — June 9, 2016 @ 6:58 am

  22. … as for a semi- nude photo-shoot of Danyl… Please God, no, I couldn’t stand another sleepless night…

    Comment by leeharmanclark — June 9, 2016 @ 7:00 am

  23. Pretty, vacant, modelling.
    So Millennial.
    Guess which newspaper has hired a lot of cheap new journalism grads to modernise its consumer base. Apparently, young women like beefcake?

    Still SO many questions, Danyl!!!😀

    I feel a lot more smug about my own youngest offspring, an honest hairdressing apprentice, after seeing Maximinimal Key all over media all day. Tosser du jour….

    Comment by anarkaytie — June 9, 2016 @ 7:33 am

  24. “I’d rather have kids like this myself rather than spawning a couple of ‘young progressives’ who always look like they are dressing up in papa and mama’s clothes, and talking ‘grown-up’ way before they’ve had to trim an errant nose-hair.”

    I mean, Che Guevara t-shirts? Really?

    Comment by Clunking Fist — June 9, 2016 @ 8:21 am

  25. My long-held theory is that human beings have, for as long as we have been capable of pictorial representation, depicted people of significance: gods or statesmen, the former typically arriving by way of the former as heroism passed into myth. The advent of popular culture meant that images of lesser mortals were propigated, and something hardwired in us culturally or otherwise encourages us to venerate the idols it upholds, whatever their worth. Something in us assumes subconsciously that the subject of our idols is worth our attention. Hence Naz. Hence Max Key, perhaps, although that’s not to say he or his music are not worth something. I wouldnt know, it doesnt accord with my taste.

    Danyl fans, therefore, would be well off to paste Danyl’s face around town… Semi-Naked, bandana and durry.

    Comment by Bill — June 9, 2016 @ 8:22 am

  26. he should go get a real job, or an education

    According to the article he’s studying applied fraud and tax evasion at the University of Auckland. Aren’t you glad it isn’t Biology at Vic.

    Comment by Rich d'Rich — June 9, 2016 @ 1:00 pm

  27. “Where do you think all those ex-journos go when they fail to get a “Policy Analyst” role?”

    I don’t know of any ex journos desperate enough to think that policy analysis is the next step. Besides, can you imagine Patrick Gower or Duncan Garner as a policy analyst. There are tabloid policy analysts but not that tabloid.

    Policy Analysts typically have degrees with no real world application. Ex-journalists join Comms or Marketing departments.

    Comment by Robert Singers — June 9, 2016 @ 1:43 pm

  28. “Ex-journalists join Comms or Marketing departments.” And PR? Like for Max?

    Comment by Clunking Fist — June 9, 2016 @ 2:13 pm

  29. “Many respectable physicists said that they weren’t going to stand for this — partly because it was a debasement of science, but mostly because they didn’t get invited to those sort of parties.”

    ― Douglas Adams, The Hitchhiker’s Guide to the Galaxy

    Comment by unaha-closp — June 9, 2016 @ 2:59 pm

  30. Maybe The Keys are a Family of social commentary artists – Stephie has gone to Paris to critique commercialism and pop art, Max meanwhile critiques pop music and celebrity by doing very little very successfully and posing in ludicrous white boxers with an unlit cigarette (too weird to be unintentional).

    John Key perhaps is the greatest artist of the three with the ultimate commentary on the nature of democracy and government in the 21 st century.

    Comment by Myles T — June 10, 2016 @ 12:12 am

  31. John Key perhaps is the greatest artist of the three with the ultimate commentary on the nature of democracy and government in the 21 st century.

    Perhaps, though when little Max brought home the class music mix project Daddy Key was probably every bit as credulous as any doofus unfamiliar with sequencing software, assuring junior and any who’d listen that the lad had to be some kind of musical genius.

    Comment by Joe W — June 10, 2016 @ 6:06 am

  32. Haven’t posted here before, so quick intro to thank Danyl for his continual provision of interesting political and cultural commentary.

    Wondering if a key aspect of this issue is that Auckland, as NZ’s largest city, has evolved its own cultural ecosystem of local celebrity figures like Master Key. While folks outside of the megalopolis don’t really give a shit about them, we have to endure their exposure since a lot of our national media, like the Herald, is based in Auckland, made by Aucklanders, and trying toecosystem of local celebrity figures like Master Key. While folks outside of the megalopolis don’t really give a shit about them, we have to endure their exposure since a lot of our national media, like the Herald, is based in Auckland, made by Aucklanders, and trying to predominantly appeal to Aucklanders as the largest group of prospective media consumers.

    This simple law also accounts for the current decline of the NZ public sphere,as typified by the fact that our two pre-eminent ‘journalistic’ personalities are Hosking and Henry, avatars of Aucklandness (in terms of negative values such as smugness, condescension etc.)

    Comment by Dean B — June 10, 2016 @ 3:25 pm

  33. Most commenters on this blog?
    “avatars of Wellingtonness (in terms of negative values such as smugness, condescension etc.)”
    Just a thought…

    Comment by Clunking Fist — June 11, 2016 @ 10:37 am


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