The Dim-Post

July 15, 2016

Smart

Filed under: Uncategorized — danylmc @ 7:12 am

Labour have figured out a way to leverage the housing crisis as a tool to grow their voter contact database.

lvc

7 Comments »

  1. That’s a nifty way of spreading its message.

    It’d be even better if the address-entry form was clear that the Labour Party wasn’t about to add your home address to a mailing list and send you a letter about housing prices. I wasn’t certain of this at first glance, so entered a random nearby address of someone who I thought would enjoy hearing from the Labour Party.

    Also if Labour’s looking for it to be spread through social media, maybe the Share function could be improved? Wouldn’t people be more inclined to share it if it generated their specific local info for sharing, instead of just a plain old link to the site?

    Comment by izogi — July 15, 2016 @ 8:52 am

  2. Hmm. I have to wonder about how people will react to this tool. I put in my address and I have to confess that the first thing that crossed my mind when I saw the result was not concern for millennial househunters. A fist may or may not have been pumped.

    Comment by Nick R — July 15, 2016 @ 9:29 am

  3. entered a random nearby address of someone who I thought would enjoy hearing from the Labour Party
    I love it. However I think they have been a little more cunning: if you follow through to the end of the process you are asked to sign a petition, which joins you up with a “huge, people-powered movement” aimed at changing the government next year. I guess that’s when you become a member of the Labour Party.

    Comment by McNulty — July 15, 2016 @ 9:49 am

  4. A fist may or may not have been pumped.

    Same reaction here. I feel like we need to take a walk of shame down Queen Street.

    Comment by Phil — July 15, 2016 @ 10:08 am

  5. I’m not really sure what to think. We’re really fortunate enough to have been able to buy a house a couple of years ago, after 8 months of searching around. But our main goals are to avoid being insolvent and to actually have something to live in. it’s not as if that value is useful for anything unless the house is sold. That’ll happen if we decide our needs have changed, but to me the rising house prices just mean that if it does happen, then the likely gap between what we sell for and what we then need to pay is getting larger and larger.

    I’m sure it’s looking good for people thinking of selling up for something smaller. Perhaps not so much for people who’ve managed to buy a first home but are still on the lower rungs of the ladder.

    What portion of eligible voters actually own homes, anyway?

    Comment by izogi — July 15, 2016 @ 4:04 pm

  6. Just gave it a whirl. From a purely objective, web design, functionality, effectiveness point of view, it’s impressive actually. They might get somewhere if this was the new minimum standard for Labour messaging on a range of fronts.

    Comment by Joe-90 — July 16, 2016 @ 10:52 am

  7. From the (very slick) tool: “Just 36% of adults under 40 own their own home”
    Yeah, but if you restrict it to “30 to 39 year olds” it would be more informative: I wouldn’t expect too many 18 to 22 year olds to won anything these days apart from a smartphone and really expensive jeans.

    “it’s not as if that value is useful for anything unless the house is sold” well, it means you won’t be paying rent in your retirement, does that have some value?

    Comment by Clunking Fist — July 23, 2016 @ 3:21 pm


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