The maker of Nurofen has been charged by the Commerce Commission for misleading the public about its “specific pain range”.
Eight of the charges alleged that the packaging and promotion of four different types of specific Nurofen pain relief products – Nurofen Migraine Pain, Nurofen Tension Headache, Nurofen Period Pain and Nurofen Back Pain – were misleading.
The Commerce Commission said the advertising and packaging was misleading because the specific pain relief products contained the same ingredients and were equally effective.
Also containing the exact same ingredients and having the exact same effect: the generic off-brand pills two shelves down, at a third of the price.
Last week I went to the optometrist to get new lenses for my glasses. The optometrist quoted me $1,200 for the lenses. I walked down the road to OPSM and got the same prescription from the same manufacturer for $430.